About Me
Marian Azzaro spent more than 20 years on a career in business practice managing the marketing and advertising activities of major national brands. Her career in business included agency side as well as client side work. Azzaro moved into teaching full-time at ÃÛèÖÊÓƵ in 1999.
Specialties: Azzaro's research focus, after 20+ years of business experience, is strategic planning in areas including marketing planning, brand planning, and media planning. Also curricular development, particularly in the study of international brand development and management.
- Brand Management
What it takes to be a brand manager; to be the person responsible for building long-term equity and value in a brand.
- Media Analysis and Planning
Researching and understanding media and audiences for marketing communication purposes
- M.B.A. Marketing and International Business — University of Chicago
- B.B.A. Marketing and Management — University of Iowa